Established in 1992, Dar optics LLC is a classic example of how entrepreneurial skill and customer orientation have found success is one of the most rapidly growing marketers in the world. Supported by well trained professionals and serving a steadily customer segment. 

Dar optics success can be traced back to strategic business vision, excellent teamwork and amazing capability to adapt to market trends. Added to threes is the insistence on quality merchandise and total customer care.

Mission

We started with a vision to reach out to customers far and wide with superior eye care solutions. Today, as a multinational optical store chain across the Gulf, Dar Optics has lived up to the vision and even beyond.

Aiming to serve the expanding customer needs, we satisfy their widely diverse tastes and preference with a continuously updated range of the world’s leading brands.Identifying the fast emerging markets in the region, our calculated growth plan has enabled us to extend our chain of outlets from UAE to Kuwait, Qatar, Oman and Saudi Arabia.

Our vision and values have endeared us to our customer whose faith and confidence have seen us stride ahead to success. Their trust and support our greatest asset and inpiration to progress into a more promising future.

Dar Optics philosophy centers around one factor, the CUSTOMER. Every idea and activity is based around the factor of customer satisfaction and every endeavor is to exceed customer’s expectations We take pride in our reputation for quality, Service and competitive prices. At every level of function, we make sure to offer our customers only the best quality products. We add value by offering personalized service at a cost that cannot be challenged. Your trust and patronage have fuelled our phenomenal growth over the years. And we will strive to acknowledge our gratitude by enhancing the level of our service as we grow. This is Dar Assurance for you

Our Focus

Dar Optics Philosophy centres around one factor. The Customer. Every idea and activity are based around the factor of customer satisfaction and every endeavor is to exceed customer expectations.

Widest brand choice - enabling the customer to access the best alternatives for their eye care needs fitting their tastes and budget, Dar Optics brings under one convenient, roof, the world’s most sought-after names in sunglasses, spectacle frames, lenses and accessories. A whole world of contact lens choices is available at our unique Contact Lens Center.

Extensive branch network - Outlets across the region has built up customer confidence and customer loyalty enabling them to get the best advantage without having to go far. We have tied up with the region’s leading retail chain for faster expansion.

Fair Prices - Magnitude of business and, subsequent economy of scale enable Dar Optics to extend the best price advantage to its customers. In addition to low prices, we pursue frequent promotional programs with price-offs, premiums and prizes to enhance the customers shopping power. Nobody else can offer such value add.